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Mental Health Marketing Kit

Introduction

Welcome (1:06)
Course Outline (9:35)
Course Materials
Instructor's Personal Practice Building Story (12:31)

Creating the Profiles to Find "Your" Best Clients

Defining Your Motivation As A Clinician (7:41)
Creating Your Primary Client Profile (7:11)
Avoiding Exclusions and the Y.A.V.I.S. (6:59)
Concentric Circles: The Client Bull's-Eye (12:34)
Creating Secondary Client Profiles (6:02)

Identifying Referral Sources

Part 1- Referral Sources (13:59)
Part 2- Referral Sources (13:51)
Part 3- Referral Sources (8:36)
Conceptualizing Your Referral Funnels (6:53)
Questions For Your Profile Clients (25:45)

Working a 3-Tiered System For Marketing

Part 1- Special Marketing (20:48)
Referral Guide Template (3:14)
Part 2- Special Marketing (17:12)
Active Marketing & Part 1- Passive Marketing (16:34)
Part 2- Passive Marketing (8:17)
WOM Flyer Template (2:23)
Combining the 3-Tiers (6:51)
Marketing Log Template (3:33)
Coaching Call with Dr. David Hall

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